Some buildings can only be placed in certain village types. The first village you start with is a ‘Lowland’ type village, however to place a vineyard you will need a ‘Valley Side’ type village, to place a pitch rig you will need either a ‘Highland’ or ‘Marsh’ type village. You can select the type of village you’d like when you send a captain to buy a village charter.
For more information on the different types of villages: Village Table